We recently finished Skype's epic Avengers partnership campaign for Marvel's Avengers: Age of Ultron. Fans from round the globe entered Skype group chats to win the chance to speak to the stars on a live group video call. The chats were filled with quizzes, challenges, messages form the stars and prizes and engagement results hulk-smashed all targets. We created all promotional material, collectible character cards (with cross platform treasure hunt), competition merchandise and downloads. See full project here
X Games Marks the Spot
Following on from the quick turnaround interactive social map I oversaw for Skype at the Winter X Games in 2013, we ramped it up a notch for the Summer Games in Austin. This time we created an interactive map that featured on ESPN’s X Games site as the official social map, as well as the official campaign website we designed for Skype. The map provided visitors with information on the location of different events throughout the games, as well as displaying tweets, images and videos from competitors.
The map guided the viewer through the various events, and highlighted real-time content that was being created by fans, Skype ambassadors and athletes themselves. The map itself was fully responsive and used the power of Microsoft’s Bing to show the viewer the event space. We worked closely with Bing’s interactive map partner to hone the user experience, that included a carousel collated to showcase the latest and greatest content (drawn in via selected hashtags), a filter to allow specific content or media type, and scalable custom location and event pins.
Epic.
Skype Man
An idea developed with Lee Devine & Tom Edwards for Skype - as yet an undeveloped idea, despite our best efforts and a tonne of research. The idea is that deserving members of the public could interact with their heroes via Skype that is fed into a screen within a custom helmet worn by the Skype equivalent of the Stig. The opportunities were endless: celebrities could surprise fans by turning up to their house on the other side of the world using Skype Man. The screen can also showcase other Skype assets such as animated emoticons.
Shooting across Europe for Skype
Barcelona photoshoot for Skype audio calling
Getting animated for Marvel's Captain America: The Winter Soldier
Here are the final animated Skype emoticons I worked on with Julian Frost (Dumb Ways to Die) and Al Johnson at Skype. See the rest of the work here: http://bit.ly/1qmFe72