Taking epic live football on the road with Guinness Matchday On Tour

With the successful launch of Guinness Matchday in Africa, football fans who couldn’t travel to existing activations were clamouring to be involved in the action. We developed a plug and play, tourable version of our Matchday events, so we could drive further scale, access new areas and connect with more fans to enjoy these unique, elevated screening experiences, crafted by Guinness. We planned for the core parts of Matchday, such as giant screens, HD audio, comfy furniture and hero bar serving beautiful Guinness… to exist all in one truck.
The test event was in Kampala, Uganda, and we worked with local teams to deliver a weekend of Premier League action and a celebration of football culture.

With particular thanks to Helmut, Andy & Dani from RPM, Wale & Liz from Guinness and local agencies EACC, Buzz & Swangz Avenue.

3D Render

3D Render

Giving Kings Cross commuters a vertical energy hit for Rubicon Raw

Agency: RPM
Role: Creative Director

The Rubicon RAW Vertical Energy Race invited the public to #beaforceofnature and scale our giant Rubicon RAW can rock wall in a race against the clock to reach the top for their chance to win Boardmasters tickets. 🧗🏻‍♀️

The aim was to create a standout activation, raising awareness and drive trial of Rubicon RAW. ✅

Guinness Matchday Lagos Launch

Role: Creative Director
Agency: RPM

Sizzle showing the Guinness Matchday launch event in Lagos, Nigeria. So proud to have helped bring Guinness’s pan-African football platform to life from concept to execution.

New Balance at the TCS London Marathon Expo

Role: Creative director
Agency: RPM

Proud to have helped deliver 2022 New Balance London Marathon expo at the Excel. Featuring an immersive audio tunnel, social share area, range display and vast retail area, it proved to be the most successful in terms of sales and shares to date.
Thanks to Ross, Greg, Ben, Phoebe, Abbie and Team NB

Welcome to the Tanqueray Townhouse

Role: Creative director
Agency: RPM

To get in the mood for Christmas, we invited guests to explore the decadence of a transformed Townhouse and enjoy a sensorial tasting experience of Tanqueray, the definitive gin of true quality.

The Townhouse included an Aura room to find out your unique flavour profile, a library to explore the botanicals that make Tanqueray the definitive gin of true quality, and a lavish main bar. Lucky guests uncovered our secret bar for an intimate experience which involves analysing their senses through unique brainwave technology. For the ultimate gin lovers out there, we also had a Tanqueray gifting room hosting a selection of personalised gifts available for purchase – limited edition gift packs, Christmas crackers and a calligrapher to add that personalised touch to your gifts.

Illustration: Seb Arnold

Photography: Vogue

Photography: Vogue

Photography: Vogue

Photography: Vogue

Ellesse Photoshoot for Wimbledon & Roland Garros

Behind the scenes at the photoshoot for Ellesse with ambassadors Johanna Konta and Alfie Hewett

New Balance @ VM London Marathon

Couple of shots from the New Balance activation at the London Running Show.

Boardmasters recognised at Sustainability Awards

Boardmasters took home the ‘Best Contribution to Reducing Plastic In The Environment’ award and were crowned the ‘Overall Winner’ at the 2018 Cornwall Sustainability Awards. We’re really proud to have been recognised. Massive thanks to our festival-goers and all our beach clean volunteers for helping us to protect the environment 🌍🌿🙏

Find out more about what we do at https://lnkd.in/di32XYz

NASS Drop: 2019 artists revealed

Immediately after our Boardmasters announcement comes NASS: Rudimental, Giggs, Loyle Carner and 20 more acts hitting the Showground in Shepton for 2019.
Video filmed and edited by Light Colour Sound
Street Art in collaboration with Upfest featuring Dones, The Hass, Sledone and Miss 4ire.

Boardmasters' First Wave

The first wave of acts has arrived. We welcome Florence + The Machine, Dizzee Rascal, Franz Ferdinand, IDLES and more to the Cornish coast.
Video Editing by Light Colour Sound

A Three Day Festival of Discovery

Proud to have been involved in producing this amazing event at Tobacco Dock with Vision Nine / Get On Music. Huge depth of content, fascinating insights from key players in the music industry and a chance to let your hair down at the end of each night with dramatic headline shows.
Click/swipe image to see highlights below.

Photos by James North.

BBC Introducing Live 2018

Excited to be working on an epic new event with the BBC. A three day festival of discovery for anyone looking for a career in the music industry. 8 - 10 November in Tobacco Dock and will feature heavy hitters such as Annie Mac, Ben Howard, Deadmau5, Emily Eavis, Tom Grennan and many more. Tickets from £10 - come join us.

NASS Trophy 2018

Custom cast stone trophy for all winners at NASS Festival 2018. The logo was profiled and debossed creating a pop out, eye catching effect. To finish, the bespoke acrylic base was engraved, using the same font as the branding, with the champs’ details, festival information and illustrations from Tony Riff.

Trophy made by Creative Awards.

Boardmasters Festival 2018

An epic year working on branding and curating Boardmasters Festival. Check out some highlights from the event below. Thanks to the wider V9 team, Decordia, Hot Soup House and HSC for all the help pulling together a special one.

The Lock In | Venue Branding

This all-new venue for NASS 2018 needed an all-new brand. Introducing The Lock In : a late-night stage found in the back of the onsite pub, The Truck & Bearing.

NASS Festival 2018

NASS 18 was bigger and better than ever. Top street artists, international athletes and an eclectic urban lineup combining to create a heady brew. Throw in some extreme sunshine and a victorious World Cup quarter final on the main stage and it gave us a NASS to remember. Huge thanks to all who helped pull together the look and feel including wider V9 team, Upfest, Hot Soup House & True Concept.

Boardmasters Foundation

Logo for Boardmasters charity that raises money for good causes in Cornwall.

NASS x Gums & Tongue 'Zine

Specially curated 'zine from street art collective Gums & Tongue (Real Dill | Captain Kris | Obit | TonyBoy |  Dahkoh | Oust) featuring work from Si Mitchell, Tony Riff, Kid Crayon, Donk, Skeleton Cardboard & Sepr.

NASS 18 | Merch Lookbook

A snapshot of the NASS merchandise collection for 2018 including the World Cup England crest rip long sleeve I created, featuring three ex-pigeons on the shirt. It nearly came home, bruv!

Boardmasters Trophies 2017

Thank you to the folk at Lignum for creating the custom trophies for our 2017 WSL surf contests.

Using local sustainable materials and craft was important to us. Local surfboard shapers Lignum sourced the timber for the project from a supplier based in Dartmoor, Devon. The timber of choice was Elm and Ash, both grown and harvested in the South West, from plantations established over 100 years ago. The stringers were made from offcuts generated from their surfboard building business.  

They used in-house CAD/CAM to create the shape of the iconic Boardmasters 'B' icon, then sanded the timber by hand and finished the trophies with natural linseed oil to bring out the rich colour and grain of the wood.

It is great to have such passion and authenticity going into a key part of our surf competition, and the trophies were really appreciated by the winners. Using ecologically-friendly natural products is a key part of our brand ethos, and to have locally-sourced wood crafted by pro shapers into the Boardmasters symbol has given us an iconic trophy that represents the key values of the brand.