Giving Kings Cross commuters a vertical energy hit for Rubicon Raw

Agency: RPM
Role: Creative Director

The Rubicon RAW Vertical Energy Race invited the public to #beaforceofnature and scale our giant Rubicon RAW can rock wall in a race against the clock to reach the top for their chance to win Boardmasters tickets. 🧗🏻‍♀️

The aim was to create a standout activation, raising awareness and drive trial of Rubicon RAW. ✅