Creative Direction & Brand Enrichment
Agency: RPM
Role: Creative Director
Client: Diageo
Thanks to: Rod Cousins, Grant Campbell, Kirsty Eggleston, Tom Atkinson, Greg Bennett, Vatom, D:R team.
An interactive virtual event to showcase Diageo Reserve’s new strategic direction under the banner of Destination: Reserve.
Diageo Reserve had a new strategic approach for their luxury portfolio and wanted to share it in a memorable way to excite and engage their global team. We invited guests to a launch event with a difference. Working with our partners at Vatom, we developed a custom-built 3D virtual world with video networking, live streaming from two stages, interactive bartenders and brand booths, fourteen custom video edits, chat and emoji functionality and a live video Q&A session. 1200+ guests joined from around the world over two sessions in a metaverse tech-first for Diageo.