Creative Direction & Brand Enrichment
Promotional Illustration: Seb Arnold
The 3.5m Tanqueray Christmas tree
The custom-built main bar (photo: Vogue)
The Lounge / Library
The casual lounge bar found in the library
The library invited guests to explore the gin’s botanicals
Lucky guests were led through a bookcase into a secret bar where their senses were analysed by brainwave technology to determine their flavour profile
The gifting room allowed guests to pick up various Tanqueray products, complete with custom wrapping paper, botanical decorations and a calligrapher and engraver to add a personal touch.
