Creative Direction & Brand Enrichment
A collaborative brew between Boardmasters and Harbour Brewery, Soul Arch is a surf session IPA lovingly brewed with Cornish spring water and US West Coast hops to celebrate beach lifestyle and sinking beers with friends.
This project involved briefing and overseeing the development of the Soul Arch beer brand, the can design, POS (including roll out at Boardmasters Festival 2017), supporting website and lifestyle photography shoot. Chin chin!
Design & photography by A-Side Studio
Role: Creative Director
Can design
Final can design
Can printing tests
Soul Arch cans ready to be filled at Harbour Brewery
First can off the line
Cans being filled
Lifestyle Photography Shoot
POS
Bar staff in Soul Arch tees.
Soul Arch surfboard mounted in Fistral Beach Bar at Boardmasters 2017