Creative Direction & Brand Enrichment
Through their partnership with the London Marathon, New Balance aimed to support the running community, align the brand with performance-wear again, and give runners the very best marathon experience.
Delivering New Balance at TCS London Marathon Expo, we built a retail space like no other. An immersive tunnel with directional audio celebrated the campaign protagonists, a range display gave runners key info on the products and a dedicated Fuelcell area showcased the latest performance technology. Over three days, we broke sales records, lined the walls of consumers’ social channels with the Expo’s most shareable photo opportunity and, most importantly, re-established the brand as a serious player in running.
Agency: RPM
Role: Creative Director
Thanks: NB Team, Abbie Hansford, Phoebe Cairns, Ross Woods, Ben Cowell