Captain Morgan Spice On Africa

This Captain Morgan ‘Spice On’ Africa TVC is part of RPM’s pan-African roll out of the brand’s global repositioning: a TTL campaign for key markets, with market immersion in Nairobi & Johannesburg and the shoot in Cape Town with Egg Films.

The TVC is set against Nigerian singer/songwriter Yemi Alade’s track ‘Baddie’ and stars Shaq The Yungin as the voiceover for Kenya. Celebrating a group of friends that bring their individuality to the table, the TVC follows our protagonist as she moves through a series of vibrant settings on her way to a DJ set. The protagonist brings her own ‘spice’ to each scene with playful twists on how to enjoy Captain Morgan. From a watermelon punchbowl to a BBQ pineapple & lemonade, she inspires her crew to get creative, culminating in a surprising dunk into a Captain & Cola.

Initially launching across the continent in Kenya and South Africa, the digital first campaign will run through the line with a 45 second TV commercial, social and digital edits as well as appearing in out of home and both on and off-trade retail channels.

Agency: RPM
Role: Creative Director
Production: Egg Films
Client: Captain Morgan
Special thanks to: Louise Harper, Les Mohale, Rosa Chapman, Niki Skora, Kyle Lewis & Vjorn Du Toit @Egg and clients Samori Gambrah & Jon Holden