Creative Direction & Brand Enrichment

Creative Lead & Art Direction for IncrediBull agency

We were called upon to create the first bank of photography assets to support Skype's audio calling offering, whilst showcasing calling, SMS, and WiFi use across multiple devices (mobile, tablet and landlines).

Working closely with the Skype team, we developed a story-led strategy for casting and production to create a series of believable relationships and scenarios that would resonate with Skype’s core audiences. For further authenticity, we carried out on-location street-casting adding some fresh and natural faces into the mix.

We oversaw all elements of production, from casting and locations, through to the photography and art direction. The images are now being used across Skype’s marketing channels, beyond their initial intended use for audio calling.

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Thanks to Lee Devine from IncrediBull, the Skype team and Michael Heffernan